kennedy scott

  Chatbots are all the rage these days. From hotels to bank branches, from TV studios to grocery stores, you can find them everywhere! These artificially intelligent entities are not just entertaining, but they have a lot of benefits as well. You no longer need to communicate with agents or call centers—your questions can be answered instantly by a bot! Here’s why   chatbots improve customer experience .   Customer Experience as Competitive Advantage   Yes,  customer experience as competitive advantage  is a very important topic. It can make or break a company and the way customers perceive it can have a big impact on sales and marketing efforts.   The key to creating an excellent  customer experience as competitive advantage  is to focus on four key areas: communication, service, product, and environment.    Communication: Good communication means that customers feel heard and understood. It involves providing clear and concise information, responding quickly to inquiries, and resolvi