6 Reasons Chatbots Improve Customer Experience
Chatbots are all the rage these days. From hotels to bank branches, from TV studios to grocery stores, you can find them everywhere! These artificially intelligent entities are not just entertaining, but they have a lot of benefits as well. You no longer need to communicate with agents or call centers—your questions can be answered instantly by a bot! Here’s why chatbots improve customer experience . Customer Experience as Competitive Advantage Yes, customer experience as competitive advantage is a very important topic. It can make or break a company and the way customers perceive it can have a big impact on sales and marketing efforts. The key to creating an excellent customer experience as competitive advantage is to focus on four key areas: communication, service, product, and environment. Communication: Good communication means that customers feel heard and understood. It involves providing clear and concise inf...